These are my questions:
-Isn’t Advertising a necessary aspect of Capitalism & “Democracy” and, therefore, as unacceptable or acceptable as the system? A persuasive/ manipulative offer is made, one buys/ votes into it. Therefore, isn’t the issue: is any (media-led) manipulation acceptable?

-Isn’t a closer definition of SPAM: “too may offers that are not relevant to one’s perceived needs & desires”?

-Shouldn’t we all, especially the ad agencies, reconsider the nature of all advertising (and other media production)? How much, for instance, is advertising used to decrease rather than increase stress?

-Is it not “relevance” & “quality” that people want from advertising?

-Can advertisers, politicians & media gurus begin to conceive the human being as an entity deeper than a role (e.g. housewife) & affect “the propect” benevolently?

-Is it possible to adjust one ringtone settings to silent for unknown incoming Bluetooth messages? Then one would not be disturbed at a particular moment (like your young child screaming in the shopping centre!).

I’m also a bit confused as to how the technology works when/if Bluetooth/ Proximity Marketing becomes popular and 100 different offers might be made simultaneously.

If you think Bluetooth Marketing is being misused, wait for the mass use of immersive VR & haptic (artificial touch) technologies.

Good luck!

-